In a timely article entitled Welcome to advertising's next golden age, Lindsay respectfully sets ablaze renowned art director George Lois’s comments about advertising being ‘a lost art’.
Not only has Branded Entertainment become an essential piece of a modern brand’s ever more complex marketing puzzle, but it has become a core competency that brands must embrace, and here’s why…
Working with The LEGO Group, Mike Teevee produced a fun music video featuring everyone’s favorite LEGO characters, while showcasing a new line of LEGO products. The result was almost 4 million views on YouTube and a happy client.
In an enlightening podcast by Inside Jobs, ad industry experts discuss the findings of an IHAF study that suggests that the quality of creative generated by in-house agencies is on the rise.
We’re thrilled to have worked with Experian’s amazing in-house agency ‘The Cooler’ on a campaign to launch 'Experian Boost’, an innovative new tool to improve your credit score.
There’s one buzzword that keeps popping up whenever people talk about business, advertising and marketing: “Storytelling”. And for anyone hoping this buzzword would one day fade away, like any trend, we have bad news. It’s not going anywhere.
Decoupled Production is when a company separates production from ideation and media buying. In other words, they hand the task of production to the partner that is most expert at it - a production company