Mike believes the future of advertising lies in entertainment. Brands and companies can communicate with their audience through the power of storytelling. These stories are not about the brand, but about people, conflict and drama — all the elements the audience is looking for in entertainment. But then created from the brand’s DNA.

It really is the best of both worlds.

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Denham makes their jeans with so much attention to detail and love for craftmanship that it attracts a most peculiar crowd, best described as denim psychos. This explicit remake of scenes from cult classic “American Psycho”, created and directed by Hugo Keijzer, has been an online hit, in the first few days scoring more than half a million views. 

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The follow-up to “Denham Psycho” takes the obsession for jeans to the next level in another explicit remake. This time scenes from Martin Scorsese’s “The Aviator” were tailored to fit the story of a jean maker haunted with the obsessive need for perfection. And just like the previous film it doesn’t end all too well.