Not only has Branded Entertainment become an essential piece of a modern brand’s ever more complex marketing puzzle, but it has become a core competency that brands must embrace, and here’s why…
Working with The LEGO Group, Mike Teevee produced a fun music video featuring everyone’s favorite LEGO characters, while showcasing a new line of LEGO products. The result was almost 4 million views on YouTube and a happy client.
In an enlightening podcast by Inside Jobs, ad industry experts discuss the findings of an IHAF study that suggests that the quality of creative generated by in-house agencies is on the rise.
We’re thrilled to have worked with Experian’s amazing in-house agency ‘The Cooler’ on a campaign to launch 'Experian Boost’, an innovative new tool to improve your credit score.
There’s one buzzword that keeps popping up whenever people talk about business, advertising and marketing: “Storytelling”. And for anyone hoping this buzzword would one day fade away, like any trend, we have bad news. It’s not going anywhere.
Decoupled Production is when a company separates production from ideation and media buying. In other words, they hand the task of production to the partner that is most expert at it - a production company