Jeans are at the heart of what we wear. Wherever you live, whatever your lifestyle, they’ve become a uniform of life. Jason Denham is a jeanmaker, who has dedicated his life to crafting the perfect jeans. Like a Michelin-star chef he hand picks his ingredients – harnesses groundbreaking techniques - minutely studies tradition - but most of all obsesses over the tiniest of details. In this short documentary he will - for the first time ever - share some of his best kept secrets.
The goal of the campaign is to inspire Aussie travellers to further explore the diversity available on Booking.com to ensure their unique needs are met, empowering them to enjoy truly awesome travel experiences—whatever that means for them—each and every time they book. With over 2 million choices in holiday rentals and apartments, the campaign reinforces that Booking.com really does have the perfect stay for every traveller, budget and occasion.
This "Generations" story is a film created for the Chinese market. The idea is to put a human face on Friso's own farms, so that we can connect with our farmers on an more emotional level. And for them to understand, what they do is a labour of love. They do this for the love of the next generation, their own children and the children of the world.
This "Story of Milk" started as a film that visualizes FrieslandCampina's corporate identity, but it became such a success - with more than a million views online - That this original brandfilm was later used as startingpoint for a nationwide TV and cinema campaign.