The Truth is in the Details

Jeans are at the heart of what we wear. Wherever you live, whatever your lifestyle, they’ve become a uniform of life. Jason Denham is a jeanmaker, who has dedicated his life to crafting the perfect jeans. Like a Michelin-star chef he hand picks his ingredients – harnesses groundbreaking techniques - minutely studies tradition - but most of all obsesses over the tiniest of details. In this short documentary he will - for the first time ever - share some of his best kept secrets.