Eager to prove to non-customers the quality of its customer service, KLM Royal Dutch Airlines offered to help as many travelers as possible—including those not even using KLM—on and offline, through an ambitious global social campaign called #HappytoHelp for one whole week, 24 hours a day.
If you forgot your passport on the way to the airport during that week, you could find KLM arranging for a driver to take you back home to get it. Unsure, what to pack for that last minute trip to Ibiza? What out for a tailored weather report, courtesy of KLM.
The airline has even hired a speed boat on the Hudson River to help out anyone who risks missing a flight—any flight—due to being stuck in traffic on their way to JFK.
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