Denham makes their jeans with so much attention to detail and love for craftmanship that it attracts a most peculiar crowd, best described as denim psychos. This explicit remake of scenes from cult classic “American Psycho”, created and directed by Hugo Keijzer, has been an online hit, in the first few days scoring more than half a million views.
Instant vintage kits, crunchy denim and a Peruvian vicuña all feature prominently in THE JEANMAKER, which follows a celebrated denim designer – the Howard Hughes of the denim industry – hell-bent on ‘out-Vintaging’ the competition. But as the collection launch nears, his unwillingness to compromise leads him to personal disaster.
THE JEANMAKER is the second film in Denham’s ‘Explicit Remake’ series in which the denim brand re-imagines cinematic classics transforming them into sharp contemporary parables.
“Working with Denham the last few years I’ve learned that jeanmaking is primarily about obsessing the details,” says director Hugo Keijzer, who conceived the Explicit Remake series and created THE JEANMAKER with production company Mike TeeVee and writer John Weich. “But just when you think you’ve got this perfect uncompromised product you get sidetracked by new ideas. This short film captures the moment when you lose control of your creation.”
“These short films are our slightly absurd way of exploring our inner denim demons,” adds Jason Denham, the brand’s founder and namesake. “It’s great to see the passion we put into our jeans return in the film.”