Mike Teevee co-produced this film with Made Thought and director Elaine Constantine for the Warehouse fashion rebranding campaign.
Denham makes their jeans with so much attention to detail and love for craftmanship that it attracts a most peculiar crowd, best described as denim psychos. This explicit remake of scenes from cult classic “American Psycho”, created and directed by Hugo Keijzer, has been an online hit, in the first few days scoring more than half a million views.
What on earth is Jan Paternoster, the singer and guitarist, doing in the Duvel brewery? Why can the song “Icon” by Daan be heard in the fermentation cellar? In this new film Duvel demonstrates how its craftsmanship goes beyond pure expertise.
There is always that drop of individuality and a real passion for perfection. Take the unique 90-day aging process for example. This makes Duvel Belgium's most special of all specialty beers. Duvel, more than ever a world apart.
As part of a overall social media campaign we created 16 films whereby we handpicked 16 young ment that were basically living the Heineken's brand mission statement. These protagonist's each telling their stories in their own words, represent the brand in their own way.
Instant vintage kits, crunchy denim and a Peruvian vicuña all feature prominently in THE JEANMAKER, which follows a celebrated denim designer – the Howard Hughes of the denim industry – hell-bent on ‘out-Vintaging’ the competition. But as the collection launch nears, his unwillingness to compromise leads him to personal disaster.
THE JEANMAKER is the second film in Denham’s ‘Explicit Remake’ series in which the denim brand re-imagines cinematic classics transforming them into sharp contemporary parables.
“Working with Denham the last few years I’ve learned that jeanmaking is primarily about obsessing the details,” says director Hugo Keijzer, who conceived the Explicit Remake series and created THE JEANMAKER with production company Mike TeeVee and writer John Weich. “But just when you think you’ve got this perfect uncompromised product you get sidetracked by new ideas. This short film captures the moment when you lose control of your creation.”
“These short films are our slightly absurd way of exploring our inner denim demons,” adds Jason Denham, the brand’s founder and namesake. “It’s great to see the passion we put into our jeans return in the film.”
Eager to prove to non-customers the quality of its customer service, KLM Royal Dutch Airlines offered to help as many travelers as possible—including those not even using KLM—on and offline, through an ambitious global social campaign called #HappytoHelp for one whole week, 24 hours a day.
If you forgot your passport on the way to the airport during that week, you could find KLM arranging for a driver to take you back home to get it. Unsure, what to pack for that last minute trip to Ibiza? What out for a tailored weather report, courtesy of KLM.
The airline has even hired a speed boat on the Hudson River to help out anyone who risks missing a flight—any flight—due to being stuck in traffic on their way to JFK.
Miketeevee helped produce their stories.
Creatively lead by DDB Amsterdam, MikeTeevee created a year-long of social content for Heineken global; elevating the brands digital presence and optimising consumer engagement across all social channels. This film showcases some of the content we produced for Heineken in 2014. Again a good example of de-coupled production, in this case creatively lead by an agency but produced by MikeTeevee & Heineken directly.
For C&A we collaborated together with famous photographer/director Elaine Constantine. Her amazing vibrant energy brought a new and refreshing style for C&A. C&A Back to school was the most successfull C&A kids campaign and generated more sales than any other campaign before.